As running became popular as a leisure activity in the 1970s, running shoes left their simple existence behind and began to focus on performance. Although the designs of the era would look very simple today, the decade stands out as the moment in which running shoes acquired their own personality. The 327 represents a milestone in the 70s when it comes to innovation, transgressing the elements of classic style giving them a contemporary look. With an angular redesign of the trusty wedge silhouette, large asymmetrically applied 'N' branding and trail-inspired tread sole, the 327 is a comprehensive reinterpretation of our running classic. New Balance Women 327 Trainers